Perfect Color Pallettes

• Hue – Refers to the Dominant Color Family of the specific color we are looking at. White, Black and Grey are never referred to Hue or Color.
• Tint – Hue or mixture of pure colors with only white added (or moving closer to White)
• Tone – Hue or mixture of pure color with only Gray added (or moving closer to Gray)
• Shade- Hue or mixture of pure color with only Black added (or moving closer to Black)
• Temperature – Our perception of color as being either warm or cool
  • Warm – Can be achieved by adding Yellow or Red Tones in a Hue
    • Reminds us of Heat and Sunshine
    • Known as “Active Colors”
  • Cool – Can be achieved by adding Blue or Green
    • Reminds us of Ice, Snow, & Water
    • Known as “Passive Colors”

Color Models

• CMYK – Cyan, Magenta, Yellow, Black
  • Subtractive mixing of light -> All Color mixed = Black
  • Used for Printing
• RGB – Red, Green, Blue
  • Additive mixing of light -> turn on All colors = Pure White; turn off All Colors = Black
  • Used for Digital Screens
• HSB – Hue, Saturation, Brightness
  • How people actually see color and how our brain’s work
  • Hue is a radio 360 scale of all colors
  • Saturation is how Dull or Rich the Color
  • Brightness is whether the color is closer to white or close to black on the scale

Color Categories

S = Saturation Value | B = Brightness Value | H = Hue

1. Jewel Tones = S: 83 – 73 | B: 76 – 56 | H: (Adjust Color)
2. Pastel Tones = S: 14 – 21 | B: 89 – 96 | H: (Adjust Color)
3. Earth Tones = S: 36 – 41 | B: 77 – 36 | H: (Adjust Color)
4. Neutral Tones = S: 1 – 10 | B: 99 – 70 | H: (Adjust Color)
5. Fluorescent Tones =S: 100 – 63 | B: 100 – 82 | H: (Adjust Color)
6. Shades = S: 0 – 0 | B: 0 – 100 | H: (Adjust Color)

5 Color Category Combos for a perfect pallete

1. Patel + Earth
2. Jewel + Pastel
3. Shade + Pastel
4. Neutral + Earth
5. Fluorescent + Shade

Reference: https://www.youtube.com/watch?v=GyVMoejbGFg